Color

Each look is available in a specific range of colors. Sometimes putting a single word in a certain color makes a substantial difference. In other cases, an entire business card or the top of a letterhead can be colored. Some looks are only available in black and white, creating a classic and neutral, but also economic alternative.

Typography design

Typography is as much an art form as it is an ancient craftsmanship. History’s most skilled typographers spent their entire lives sculpturing perfectly harmonized alphabets for the world to come. Typography is a fundamental part of John Look’s graphic language. All of our looks are designed with top-notch quality typefaces.

Layout

Organizing your information plays a important role regarding how your appearance will be received. Placement, how the text is built on the surface, and proportions are some of the variables we are working with to create attractive identities.